Building Better Lives Campaign

DIYShowOff is excited to be partnering with Purina Cat Chow in the Building Better Lives program! Woo hoo!

Purina Building Better Lives

Wait. What is it?

Purina Cat Chow is committed to helping improve the lives of cats across the country by supporting 50 cat-focused shelters nationwide (FIFTY!) – one in every state – and donating $275,000 in renovation and adoption support, product and monetary donations as well as a possible $50,000 donation to The Petfinder Foundation, for a total donation of up to $325,000. WOW! 

Bri and I are dedicated to helping in anyway we can to spread the word. If we could, we would bring home ALL of these cuties with us.

kitten #myrescuestory #purinacatchow

Purina Cat Chow identified three of the participating 50 shelters for on-site makeovers of their cat facilities valued at $50,000 each or $150,000 total. The makeovers will include custom changes and upgrades to meet the specific needs for each facility. And Bri and I will be lending a hand! 

To celebrate the completion of each makeover, Purina Cat Chow will conduct a “Building Better Lives” adoption event at each organization whereby the brand will help local cats find a new home during the event. Members of the Purina Cat Chow brand team will volunteer their time and talents at each renovation and adoption event. Sweet, right?

Plus! Purina Cat Chow will donate up to $50,000 to The Petfinder Foundation if from now until Sept. 2,  at least 1,500 stories are shared with the brand’s social media channels (Facebook, Twitter, Instagram) using the hashtag #myrescuestory. This donation will be used to support 50 Petfinder.com shelters to help support future cat adoption fees. If you’re a pet lover, you’ve no doubt browsed the pets looking for homes on their site. Let’s raise awareness to get these sweet animals into loving homes!

Each participating shelter will also receive a donation valued at $2,500 – $2,000 in cash to support future cat adoptions and $500 worth of Purina Cat Chow brand cat food.

There’s a HUGE makeover going on at the Golden Valley Humane Society in Minnesota and Bri & I have the opportunity to lend a hand. Here are a few of the before pictures from the Adoption Center: 

animal shelter lobby before animal shelter space before

Just wait until you see how they’re working to transform this cold and sterile looking environment into a new beautiful modern design with streamlined adoption process! As one of the largest animal shelter centers in the state, making the process effortless and smooth will help to increase the adoption rate. 

More before…

Cat Shelter Before cat shelter makeover - before

What a blessed and generous campaign! And we’re so honored to be included! We’ve been assigned to makeover three cat colony rooms.

Before…

cat colony room 1 before cat colony room 2 before cat colony room 3 before

How can you get involved? Purina Cat Chow encourages you to share YOUR rescue story on Facebook, Twitter and Instagram with the hashtag #myrescuestory . 

kittens - #purinacatchow #buildingbetterlives

Stay tuned for a few fun cat friendly design boards and the unbelievable transformation at the Humane Society grand opening event in Golden Valley, MN!  

*This post is sponsored by Purina Cat Chow. We’re partnering with Purina Cat Chow to spread the word and raising awareness about the awesome Building Better Lives program.

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