It’s no secret that I’m passionate about not only DIY but Young Living essential oils too so when the opportunity came up to participate in a local women’s health fair, despite my introverted personality, I couldn’t wait to share my excitement, my story, my LOVE for essential oils with the public in the hopes of helping others. Pardon the cell phone pics…it was a busy day!
Because it’s my plan to participate in events as opportunities arise, I did invest some money into having materials I need to set up a table. Here’s what I did:
1. I’ve attended several vendor events in the past during my career in healthcare but never had to do so on my own dime. I found that most people pocket the freebies (pens, hand sanitizers, stress balls) but don’t really ‘use’ or even ‘look’ at the information on them. So, providing tchotchkes (small promotional items) isn’t necessary, especially when you’re a new business with a small budget with the potential to reach 100s of people. This event provided space and a table for free. Cost to participate was donation of a basket/prize for a Chinese auction to raise money for a local breast cancer support group. Easy enough and fun! I made up a basket using a fall centerpiece I created and a bottle of Nutmeg oil (great oil for fall!). I made up and printed a card about the benefits and uses of Nutmeg essential oil and tucked in a few Young Living brochures/handouts and my business card.
2. I purchased a promotional table cloth with the Young Living logo. Mine is eggplant with white lettering and a gold metallic leaf/oil drop. Not only does it give my table a professional edge at events but it’s been pretty for when I host essential oils classes/parties too.
3. Backdrop display. I covered a tri-fold cardboard table top display with wrapping paper and gold DuckTape and washitape. I enlarged one of the handouts/graphic for a poster as a central focus point (by uploading the image to Staples’ Copy & Print center). The others I printed and laminated myself. I attached them using adhesive velcro so that I have the option to move things around and swap things out in the future. I also used a few extra large clothespins to display informational cards. I topped it off with a DIY black/gold “essential oils” banner.
3. Product. I displayed everything that comes with the Premium Starter Kit: 11 essential oils, my diffuser and literature. I also had the boxes of a few of the kits I had also ordered – Essence of the Season for Christmas and the Golden Touch kit for cold/flu season. I diffused clove + orange for a pretty fall scent.
4. Scrapbook. I printed out several informational graphics and put them into a binder/scrapbook. (Great for referring to when answering questions! Good to have on hand for my own use too!)
5. Raffle. I doctored up a clearance sale wreath from Michaels, (see the Peppermint, Lavender and Thieves essential oils samples tucked in?), made up, printed and attached card about the benefits of those oils. I secured a brochure/business card to the back. I randomly chose a winner from the entries gathered from #6.
6. A few inexpensive chalkboard easels. Use chalkboard markers (that won’t rub away easily). I wrote “Join our email list and be entered to win.” In a word document, I created two columns with lines. One labeled “Name”. The other “Email”. I printed off a handful and attached them to a clipboard. I also let people entering know that I wouldn’t be giving out email addresses to third parties or flooding their inbox. I then sent the sign ups an email introducing more about myself, Young Living, my story, essential oils and information on my next class.
7. I also had a giveaway for those who signed up “today” however, things move along so fast that I recommend to sticking to gathering contact info for invitations to future classes or to discuss/meet one-on-one.
8. Engage. I stood in front of or to the side of my table, smiling. It took stepping outside of my comfort zone but I made eye contact with people passing by/browsing and asked “Are you familiar with essential oils?” It was a great opening for giving more information about Young Living, essential oils and sharing how my family uses them everyday (more info here).
What IS Young Living essential oil?
Good luck at your event!
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